20100303 Search Engine Tasks for Your Website

Hello Business Website Customers, Associates and Friends,

The article in this issue introduces you to some of google's tools to help you get a handle on your website.

Be Happy, Healthy and Prosperous,
Andrew

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In This Email:

Article: Basic Search Engine Tasks for Your Website Using Google Webmasters Tools

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Quotes:

- If you're going to do something tonight that you'll be sorry for tomorrow, sleep late. ~ Henny Youngman

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Article: Basic Search Engine Tasks for Your Website Using Google Webmasters Tools

Here are some basic search engine optimization and webmaster tasks you need to do for your website.

1. Go to Google's business center and register your business and address.

- Go to http://maps.google.com
- Click the link Add A Site.
- Register your business.

2. Track your visitors.

- Go to http://www.google.com/analytics
- Regsiter your website.
- Get your analytic tracking code and add to your website.
- If you are using DotNetNuke go to Admin, Google Analytics to enter.
- Otherwise, follow google's instructions for adding to your website

3. See how google sees your website.

You will need to register in google webmaster tools first.
Google has a lot of different places to register.

- Go to http://www.google.com/webmasters/tools
- Register your website.
- Go to verify your website and follow the instructions.
- Go to Site Configuraton, SiteMaps and submit your site.
- If you are using DotNetNuke your sitemap file is: SiteMap.aspx
- Otherwise you will need a sitemap for your website.

After google indexes your website you can check to see how google sees your website. You may have to check back after some time.

- Go to http://www.google.com/webmasters/tools
- Go to Your Site on the Web, Keywords

You can also go to www.Bing.com and www.Yahoo.com and use their webmaster tools.

4. Change your website to maximize your keywords

It is eye opening to see how google views your keywords. You will likely see a bunch of useless keywords at the top of your rankings
and you will know where they come from.

Change the wording on your website to maximize your keywords for what people search for. When you see how google sees your website,
you will know what to change.

1. Think keywords, keywords, keywords. Keywords are things people search for. Anything that is not a keyword in a title hurts you.

2. Remove "Us" from your menu items and titles in things like About Us and Contact Us.

3. Put your menu items in alphabetical order, not the order you want people to click on. The brain likes order, alphabetical order.
This is for people, not search engines.

If you have a book or online course, then put things in the order they are to be seen. Otherwise, alphabetize.

4. Your submenu items can be long and filled with keywords.

5. Post Pages, Articles and Forum items on your website.

Fill the titles of your entries with keywords only. In the body of the items, include your keywords as much as possible. Any word
that is not a keyword hurts you instead of helping you.

Pages are formal.
Articles are semi-formal.
Forum entries are informal.

Generally, multiple short items are better than one long item. Both people and search engines can get lost as to what exactly is the
topic.

Space out your items over time. You must continually update your website to keep search engines coming back.

You can find this article online here
www.internethandholding.com/Articles/tabid/153/Internet_Marketing/145/Search-Engine-Optimization-SEO-Basic-Tasks-for-Your-Website-Us
ing-Google-Webmasters-Tools.aspx

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This newsletter can be found online here.
www.internethandholding.com/Newsletter/tabid/154/internet_marketing/150/20100303-Search-Engine-Tasks.aspx

You may forward, print, post or use any part of this email as long as you include this copyright notice and leave a link back to the
source.

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Copyright (c) 2010, Bronze Inc. All rights reserved.

Andrew Weitzen, publish@internethandholding.com, 352-327-3672, Gainesville, FL

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